bitful

I recently saw an ad somewhere that said:

"Tesco prices. Waitrose quality. Ocado delivery."

After staying last weekend in Manchester with friends who spend a little more than I do on food - and tasting the difference it makes, I thought I'd give it a go.

Tonight Ocado delivered - groceries and promises.

1. Ocado matches Tesco prices on 3,500 products
2. With Ocado you do not have to face the lovely customers of our local Tesco and their Croydon facelifts.
3. Ocado has a better selection of organic produce than our local Tesco (which in turn has a breathtaking choice of cider - does that tell you anything about our neighbourhood?)
4. And, before y'all complain about delivery vans destroying the environment, please note that you can easily pick a delivery slot that already has one or more vans in your area, as they are marked in green on the website when you order - a win-win situation for the planet and for Ocado.
5. And, speaking of the Ocado website: what a pleasure, clearly designed with the customer in mind. Simple and intuitive, yet rich in functionality and choice - and I know a thing or two about ease of use.
6. The email confirming the order came in the form of a calendar appointment. One click, and it was in my diary. Another, and a meeting request was sent to Dr B. to inform him of the delivery.
7. There's an option to receive a text message reminder. Mine informed me of the name of the driver, registration of the van and that I have no missing items.
8. The groceries came in colour-coordinated plastic bags: green for freezer, purple for cupboard and red for fridge.
9. Next time around, the driver can pick up the old bags (hopefully to be reused/recycled).
10. And, last but by no means not least, my groceries were delivered by a courteous and smiling Simon Pegg lookalike. I think Simon Pegg is hot. I can go to bed happy now.

This entry was posted on Wednesday, April 16th, 2008 at 9:26 pm and is filed under food and drink, uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.