bitful

Amazon.co.uk have just sent me this email:

Dear Amazon.co.uk Customer,

As you've recently bought or browsed dance or electronica CDs, we thought we'd let you know about our new releases and bargains. Visit our music store to find out more.

And this is how I found out that both Cross (Justice) and Attack Decay Sustain Release (Simian Mobile Disco) were released last week.

This must be the first time I have ever found an unsolicited email to be useful. It's all in the targeting.

This proves once more how recommendations are Amazon's killer application.

This entry was posted on Thursday, June 28th, 2007 at 6:57 pm and is filed under music, technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.