Tom has linked to an Italian article on weblogs on the online version of Il Sole 24 Ore and was wondering what it meant.
As I am currently working on a translation from English into Italian (some instruction manuals for a multi-room, multi-media, multi-remote-controlled system), I took a short break from it, put my brain into reverse and quickly translated the Italian article into English.
I normally do a much better job when I translate into my native language (and when I get paid for it), so if you find something that does not make any sense in English, please let me know either by posting a comment or by sending me an e-mail through the links at the end of the post, and I'll amend if necessary.
Notes:
- Antonio Cavedoni's
weblog is not mentioned in the original article. Neither is the fact that the pioneer of Italian weblogs is a 23 year old student of communication sciences in Modena, Italy, and is currently living in Bristol on an Erasmus exchange programme until March 2003.
- The links at the end are part of the article itself.
It's a Blog epidemic
Behind the success of the viral process of self-diffusion of personal websites.
by Giuseppe Caravita
"Blogorrheic" is nowadays a well-known term. It was coined by the person who is generally considered the Italian pioneer of blogs: Antonio Cavedoni, a web designer from Modena and the author of the first of these personal websites in the summer of 2000. "Blogorrheic" is not a derogatory term: it means loving what one feels the need to say, finding joy in writing and regularly updating one's website.
Spreading like an oil stain. This is the start of what is perhaps the most extraordinary characteristic of this phenomenon: its viral quality. Unlike classical virtual communities (getting together several individuals engaging in discussions on a centralized site run by rules set by moderators), weblogs behave like neurons, exchanging signals among themselves in a chain pattern, or like multicellular organisms which are capable of reproducing themselves. "Let us imagine the simple case of someone starting writing a blog about their own life and interests", Tom Coates, weblog expert, explains, "they will gradually start linking to others sharing the same themes, and if they produce particularly interesting content, they will then be linked back. That way, through continuous layering, specific communities of interest are formed, enriching one another. The blog's authors will also have a natural tendency to spread the experience to friends and relatives, thus generating further "departures". Moreover, "geographic" groups are often developed, where personal friendships can developed on top of virtual ones, through meeting in person".
The virtuous circle. It is a sort of virtuous circle with three directions of development: a community of interests, family and real friends, and the creation of local groups. All of this is enhanced with the help of aggregation sites (such as Bloggando or Blog.it) and, most of all, by the way search engines work, in particular Google with its way of ranking the search results according to the number of times each website has been linked to. This method tends to highlight weblogs with the wider readership and further widens their spread. Bloggers evidently produce all sorts of material: journals, music, digital art, books, advice, opinions, hobbies, associations and an great amount of spontaneous journalism. A few examples. For instance, a website such as Kuro5hin, created by Rusty Foster (a young American physicist), organizes spontaneous discussion groups around topics that are mostly taken from current news items, and boasts about one hundred thousand regular readers, with 6,5 million pages per month. One other among the best known websites is Scripting News by Dave Winer (CEO of Userland Software, a company producing one of the best blog publishing softwares). It has a "circulation" of around ten thousand readers and, especially on the topic of Open Source software, is considered one of the best sources of technical information in the USA. According to the Online Journalism Review, the half million active weblogs reach an audience of 150 million readers all together in the USA and almost half a billion worldwide. These are big figures, to such an extent that honourable publications such as the New York Times have started to form alliances (with Userland, for instance) in order to launch news channels that are specifically meant for bloggers. Moreover, online newsrooms like Salon are testing a connection between websites run by their editors and external communities, often enriching (or destroying) their articles.
On the journalism front. The fears of big publishers (first and foremost those online, like Aol-Time Warner itself) being progressively pushed over by of the new and unstoppable blogging networks have recently multiplied in the USA. A key instance was September 11: while television networks could only report the images of the burning towers during the hours of the attacks, New York bloggers were reporting live (albeit often in an approximate way) what was really happening in Manhattan – all the while without the crashes and overload that the big media's centralized websites were experiencing. That lesson is today pushing a large part of US publishers to develop new online communication areas with their readers, and to supply taylor-made information services to the blogging population. As Murray Fromson (Professor of Journalism at the University of Southern California) observes, this is because "every online community, whatever its size, always needs traditional news channels for its informative activity". Within the Userland environment alone there are today dozens of channels that users can "subscribe" to in order to receive the raw material around which they can then produce comments and discussions. The result is that, starting from the USA, blogs will certainly change the structure of the information business. The signs of a possible innovative synergy are already on the horizon.
Evectors
Plasticbag
Blog
Bloggando
Blogger