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Sainsbury's has a "Be Good to Yourself" and a "Taste the Difference" food range. Both imperatives that harshly push you to eat sensibly and treat your tastebuds to a feast of flavours.
Why is it then that other, equally worthy of attention, products do not get a chance to scream about their own qualities? What about a "Make Your Cholesterol Shoot Through the Roof" series of ingredients for big fry-up breakfasts? Or a "Make Your Insuline Level Go Giddy-Up" line of not-so-fine patisserie? And, of course, the whole range of "Say Bye-bye to Your Liver" bottom-shelf spirits (my favourites).